ASHES AND SOIL POP UP STORE CONCEPT

ASHES AND SOIL is an award-nominated fashion brand based in Germany curating an exclusive POC brand identity and experience in the High-End Fashion sector. Started in 2019, ASHES AND SOIL has been a canvas to the stories of the underrepresented, unseen and unheard in the high-end fashion sector.

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Started in 2019, ASHES AND SOIL has been a canvas to the stories of the underrepresented, unseen and unheard in the high-end fashion sector. Through a combination of innovative initiatives, ASHES AND SOIL created a vibrant community of like-minded individuals.

One was the brand's Pop-Up Store, providing an immersive and tangible experience for customers to engage with the collection. The physical space served as a meeting point for the ASHES AND SOIL community, fostering connections and shared experiences.

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In the midst of the exclusive shopping district of Neuer Wall in Hamburg, we unveiled a captivating Pop-Up Store between the festive seasons of 2020. This innovative concept seamlessly blended experience, community, and product placement, creating a unique space that stretched across 100 square meters warmly welcoming the ASHES AND SOIL community to explore the collections and forge connections within an inspiring atmosphere.

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