ASHES AND SOIL DIGITAL ACTIVATION USING AUGMENTED REALITY

ASHES AND SOIL is an award-nominated fashion brand based in Germany curating an exclusive POC brand identity and experience in the High-End Fashion sector. Started in 2019, ASHES AND SOIL has been a canvas to the stories of the underrepresented, unseen and unheard in the high-end fashion sector.


Through a combination of innovative initiatives, ASHES AND SOIL created a vibrant community of like-minded individuals. Adding an element of interactivity, ASHES AND SOIL introduced a card game. This not only aligned with the brand's mission but also created a bridge between fashion and storytelling, making it a distinctive and memorable experience.

ASHES AND SOIL ventured into augmented reality with its own Instagram filter. This innovative approach allowed followers to virtually engage with the brand, offering an immersive and personalised touchpoint in the digital space.

 

Card Game and Instagram Filter. Introspection - The Experience is a card game that aims to uncover behaviour patterns, stimulate self-reflection and help players explore their own deepest thoughts.



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ASHES AND SOIL POP UP STORE CONCEPT

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BOLDLY REBRANDING CAMPAIGN