Through a combination of innovative initiatives, ASHES AND SOIL created a vibrant community of like-minded individuals. Adding an element of interactivity, ASHES AND SOIL introduced a card game. This not only aligned with the brand's mission but also created a bridge between fashion and storytelling, making it a distinctive and memorable experience.
ASHES AND SOIL ventured into augmented reality with its own Instagram filter. This innovative approach allowed followers to virtually engage with the brand, offering an immersive and personalised touchpoint in the digital space.